Durex / Best or Worst

Best  or Worst

Agency: Lowe Bull, Cape Town, South Africa
Art Director: Myles Lord
Copywriter: Jason Kempen
Creative Director: Roger Paulse
Executive Creative Director: Mathew Bull
Published: 2001

Panasonic Vs. Braun

Less Original

“Seriously Unappealing – Hair Nose Trimmer”

“Realistically Unappealing – Hair Nose Trimmer”

Advertising Agency: SaatchiLAB, Jakarta, Indonesia
Creative Group Head / Copywriter: Budi Santoso
Art Director: Willy Apriando
Illustrator: Eko Bintang
Published: July 2009

Original?

“The nose trimmer from Braun”

Advertising Agency: BBDO Duesseldorf, Germany, 2008
Executive Creative Director / Creative Director: Toygar Bazarkaya
Copywriter / Art Director: Daniel Aykurt
Photographer: Ralf Gellert
Art Buyer: Birgit Paulat

What Were They Thinking

Volkswagen \ ”Thank god cows can’t fly. EOS. Take the weather with you.”

Advertising Agency: Fogel Ogilvy, Israel
Creative Director: Guy Goren
Art Director: Ran Hertz
Copywriter: Neer Perach
Illustrator: Yaniv Shahar
Published: March 2008

Parmalat Malu \ “Born to be a cult.”

Advertising Agency: Publicis Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Laura Girola
Copywriter: Gaja Manzini
Photographer: Luigi Fiano
Post production: Vincenzo Gasbarro
Published: March 2009

When I see the McDonalds logo & a cow in the same image burger comes to mind. No milkshake though. All I can think of is cow meat shake.

Advertising Agency: DDB Helsinki, Finland
Creative Directors: Jukka Mannio, Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Vesa Tujunen
Illustrators: Janne Itäpiiri, Antti Salminen
Other additional credits: Miika Helenius, Jarno Lindblom, Pia Eiro
Published: April 2009

All Bran \ “Help him find the way out.”

Funny but so disgusting.

Advertising Agency: Leo Burnett, Bogotá, Colombia
Creative Director: Francisco Castillo
Copywriter: Daniel Payán
Illustrator: Rafael Fornaris
Published: October 2008

Play-Doh \ Singapore

Advertising Agency: DDB Singapore

Apple & Disney Collaborate

“Walt Disney Records exclusive soundtracks on Apple Store”

Advertising Agency: Doberman Studio, Moscow,Russia
Creative Director: Ilya Plotnikov
Photographers: Ilya Plotnikov, Alexandra Zaharova
Published: September 2009

Ads of the World

Befores & Afters \ No.2

Trim

Advertising agency: Leo Burnett Jeddah, KSA
Art director: ZorZi Hoyek
Photographers: Roger Moukarzel, Steve Kozman
Illustrators / Retouchers: Mark Calina, Julien Lions
Account Group Director: Georges Maktabi
Published: March 2008

Hut Weber / “It’s the hat.”

Advertising Agency: Serviceplan Hamburg / München, Germany
Creative Directors: Axel Thomsen, Alexander Schill
Art Director: Jonathan Schupp
Copywriter: Francisca Maass

Blue Paper Recycling \ Bush

“Helping paper come back more useful”

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Chee Guan Yue/Dan Fang
Art Director: Dan Fang, Shi Yuan He, Chee Guan Yue
Copywriter: Dong Hai Liu, Jeffery Kwek, Chee Guan Yue
Photographer: Edward Loh
Digital Image Retouching: Edward Loh

Nha Xinh Furniture \ Popup

“Lightweight Folding Centre Table ZEX7. Fits behind your credenza too.”

Beautiful pop up furniture.

Advertising Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Copywriter: Rajib Gupta, Aditya Upadhyaya
Art Director: Tuan Vu, Rajib Gupta
Illustrator: Uyen Vu, Tuan Vu, Indika Munasinghe
Photographer: Guy Gonyea
Typographer: Tuan Vu/Rajib Gupta
Published: March 2009

New Balance \ 574 Clips

In order to demonstrate the uniqueness of each one of the 480 pairs in the limited edition series, which are constructed entirely out of leftover clips of material from the NB 993 and 996 designs, Mother created their own series of “clips”—exclusive vignettes shot in cities across the U.S. documenting the experience of every pair before they reached consumers. The shorts are featured on the 574 Clips website. Buyers are invited to search for their shoes’ special short and once they find it, they can “claim” their NBs by entering a special code. Their names will then be featured at the end of the film.

A couple problems: New Balance has no cohesive branding identity and second this really nice project has not been promoted in the right places if at all.

Agency: Mother, New York

Creative Director: Linus Karlsson, Paul Malmstrom

Art Director: Jed Grossman, Mark Aver

Copywriter: Ben Hughes, Jon Lancaric

Creative Technologist: Rey Peralta

Designer: Derrick Lee

Producer: Imogen Bailey

Creativity

PUMA Index \ Bodywear

What do strippers & stocks have in common?  PUMA Index. A web and iPhone application that tracks stocks (designed by Droga5). The idea is to promote their new line of athletic undergarments. When the stocks decline the models strip down to their new line, and when the stocks go up the models get dressed. The audience is obviously going to be men. So are they selling women undergarments to men?

Beyond the confusion, yes, please shove porn into every aspect of our lives. Now stocks. Next we will have a naked model print in dippers to get men to change them.