This only works for me visually, the concept seems off. The artwork shows progression not regression. And why would one avoid progression by wearing glasses as they are suggesting. Also it was unnecessary to imply sharpness again with the logo at the bottom right corner. I do enjoy the pieces of artwork they chose to show the transformation and I also enjoy the way they are presented. (especially the simplicity and the frames).
Advertising Agency: TBWA\PHS Helsinki Oy, Finland
Creative Director: Mikko Torvinen
Art Directors: Mikko Torvinen, Ossi Honkanen
Illustrator: Tommi Vallisto
Copywriters: Erkko Mannila, Tommy Mäkinen, Antti Toivonen
Account Supervisors: Kirsi Pärni, Art Buyer, Eija Anteroinen