Colgate has always been big on giving away samples. This time in a much more affective way Colgate is showing an understanding of the mind set of their target consumer. Using the element of surprise makes the “Brush your teeth” reminder friendly & memorable.
Advertising Agency: Y&R, Bangkok,Thailand
Executive Creative Director: Marcus Rebeschini
Creative Director: Noppadol Utiswannakul/Shen Guan Tan
Copywriter: Chanissara Ngampan
Advertiser’s Supervisor: Ittawin Ngoenwichit (Account Director)
Account Manager: Natphon Pholsong
Account Supervisor: Jaime Prieto/Sanjay Bhasin/
Producer: Amornmarn Rattanarakpinyo
Art Director: Kijchapon Patiwongphaisarn/Somchok Kunjaethong
Photographer: Jasda Trivittayanuruk/Yoothana Sasanatiang
Production House: Fiftyone Bangkok Company Ltd.
Agency Producer: Amornmarn Rattanarakpinyo