DHL / International Express Delivery

DHL

“International courier service express delivery guaranteed.”

A very beautiful idea. It could have been pushed further by having a more extreme difference between the 2 places. That way the international aspect of the message could have been more clear and visually enjoyable. The express delivery aspect of the message is clear & affective.

Advertising Agency: Shanghai J&J Advertising Co., China
Creative Director: Aaron Cheng
Copywriter: Chen Rui

I Believe in Advertising


Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s