What Were They Thinking \ McDonald’s McCafé


Is it just me or is this unappetizing? Transforming a meat burger to a macaroon might have seemed like a good idea. Macaroon, McDonalds, having a pastry with your coffee. I get it. What does it leave the customer with? the thought of eating a meat cookie and not even having coffee with it to wash the taste.

Advertising Agency: TBWA, Paris, France
Photographer: Roberto Badin
Art Director: Sophie Guyon
Art Buyer: Karine Gallufo
Retouching: Asile


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