PUMA Index \ Bodywear

What do strippers & stocks have in common?  PUMA Index. A web and iPhone application that tracks stocks (designed by Droga5). The idea is to promote their new line of athletic undergarments. When the stocks decline the models strip down to their new line, and when the stocks go up the models get dressed. The audience is obviously going to be men. So are they selling women undergarments to men?

Beyond the confusion, yes, please shove porn into every aspect of our lives. Now stocks. Next we will have a naked model print in dippers to get men to change them.

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