What Were They Thinking / Trax Magazine

“The electro magazine that makes you fussy.”

This is so gross, even in teenager world. How does this help sell magazines?

Advertising Agency: Y&R, Paris, France
Creative Director: Les Six
Art Directors: Julien Vallon, Gilles Rivollier
Copywriter: Montassar Chlaika
Photographer: Marc Paeps
Retoucher: BeeFactory
Art Buyers: Sylvie Reveillard, Claire Nicaise, Amélie Crinon
Published: March 2010


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