Putting Their Money Where Their Pants Are / Levi’s

“The ads are being filmed and photographed in Braddock, Pa., which attracted national attention in the last year for attempts by the mayor, John Fetterman, to address the dire straits of the town after decades of economic decline.

Levi Strauss executives plan to put their money where their pants are, donating more than a million dollars over a two-year period to assist Braddock in renovating a community center and further developing an urban farming program.”

Agency: Wieden & Kennedy, Portland, Oregon

Via NYTimes

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