Cadbury / Rollpack / Video Roll

Cadbury created a unique video player from the ordinary Youtube player to promote their new roll pack.

Great idea, execution not so great

Here is the link >

Saatchi & Saatchi for Cadbury Australia

via Adverblog

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3 responses to “Cadbury / Rollpack / Video Roll

  1. Great idea, thanks for this post!

  2. Sometimes it’s really that simple, isn’t it? I feel a little stupid for not thinking of this by myself.

  3. Very interesting article, thanks. Keep up the good work.

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