Exactly / Well Stockings

This is not the most beautiful ad & the Well logo might make you think you are back in 1986 but…this is a great ad.

Why? I am exactly their target audience & I want their stockings. It is already a given that all stocking brands have many patterns & colors but what is not a given is that they are durable. Actually it is a given that they are not. All I want at this point from the brand is to tell me what I want to hear – These stockings are durable. To the point with both the art & copy.

Advertising Agency: Herezie, France
Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sebastien Boutebel
Photographer: Bruno Dayan
Other: Marion Liebschutz

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