This is an interesting campaign. A PDF that cannot be printed, a WWF!
The official site >
It is a green idea, and a gateway idea. By gateway I mean that it immediately brings to mind many options. One is the idea of having by default computers that cannot communicate with printers but one can pay for a plugin that makes the connection.
Not sure how far the WWF PDF will spread and how successful it will be. People can take just simple steps like taking a screenshot of the file and then print it. Successful or not, I think the next idea built on this one will go far.
This a commercial for the new web browser RockMelt.
(What is up with their logo?!)
They would have made a more interesting first impression if they did not try to copy Apple’s commercials by using an active user voiceover.
It isn’t the most beautiful browser however it does seem to help raise productivity. By having all of our social networking world on one viewing level, with only highlights from each application, we can then experience realtime update without for example going into Facebook and loosing an hour or two of working.
Dirpy turns youtube videos into MP3.
Super free, easy & lifechanging
I’m a sucka for plays on youtube.
Here is another cool one from Tipp-Ex
Here it is >
Advertising Agency: Buzzman, France
Creative Director: Georges Mohammed-Chérif
General Manager: Thomas Granger
Copywriter: Tristan Daltroff
Art Director: Louis Audard
Project Mnagers: Bastien Chanot, Antoine Ferrari
TV Producer: Elodie Jonquille
Digital Production Manager : Mélanie Rohat-Meheust
Community Managers: Xavier Le Boullenger, Nicolas Mirguet
Film Production: Eleganz
Producteur: Willy Morence
Réalisateur: Olivier Bennoun
Web Production: Grouek
Fascinating project by Aaron Zinman out of MIT shows you how the internet sees you.
“Upon entering a name, it scours the Internet looking for characterizing statements to use in its analysis. After suitable information has been found, the viewer watches as the machine tries to make sense of the displayed text. Once it has reached its final conclusions, the resulting ‘Personas’ vector is displayed and annotated with a minimal legend.”
Cadbury created a unique video player from the ordinary Youtube player to promote their new roll pack.
Great idea, execution not so great
Here is the link >
Saatchi & Saatchi for Cadbury Australia