Category Archives: Print

Young Director Award / Born to Create Drama

The Young Director Award’s ads are just great. This is another fun one. (Older ads >) This photo is beautiful, the point is clear and funny, you feel like you are in on the joke.

Advertising Agency: TBWA\PHS Helsinki, Finland
Copywriters: Markku Haapalehto, Mira Olsson
Art Director: Minna Lavola
Photographer: Jere Hietala / Fake

Exactly / Well Stockings

This is not the most beautiful ad & the Well logo might make you think you are back in 1986 but…this is a great ad.

Why? I am exactly their target audience & I want their stockings. It is already a given that all stocking brands have many patterns & colors but what is not a given is that they are durable. Actually it is a given that they are not. All I want at this point from the brand is to tell me what I want to hear – These stockings are durable. To the point with both the art & copy.

Advertising Agency: Herezie, France
Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sebastien Boutebel
Photographer: Bruno Dayan
Other: Marion Liebschutz

FPA / Remember This?

A Forced conncetion

B Woman cannot wear condoms as far as I know

C Every ad in this campaign uses styles that are back in fashion

Fail

Advertising Agency: tea, London, UK
Creative Directors: Chris Bishop, Stuart Fermor
Art Director: Chris Bishop
Copywriter: Stuart Fermor
Published: September 2010

PersonalMusica.com / Not Everything They Do is Good

This campaign is funny and the illustrations are nice. I am not sure about everything else like the typography and the layout but if the humor actually works a lot can be forgiven, right?

“Not everything they do it good.
Download just the song you like.
PersonalMusica.com”

Advertising School: Brother Ad School, Buenos Aires, Argentina
Art Director: Tiago Salgueiro
Copywriter: Felipe Autran

Putting Their Money Where Their Pants Are / Levi’s

“The ads are being filmed and photographed in Braddock, Pa., which attracted national attention in the last year for attempts by the mayor, John Fetterman, to address the dire straits of the town after decades of economic decline.

Levi Strauss executives plan to put their money where their pants are, donating more than a million dollars over a two-year period to assist Braddock in renovating a community center and further developing an urban farming program.”

Agency: Wieden & Kennedy, Portland, Oregon

Via NYTimes

IKEA \ No Space vs. No Taste

Great translation to the copy, it is a quick read, but the art is so bad.

IKEA is usually a bit more stylish than this.

IKEA

“Need space?
Hemnes 4 compartment shoe cabinet (107×101 cm) white
248TL”

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Directors: Can Pehlivanli, Orkun Önal
Copywriter: Volkan Yanik
Account Director: Burcu Özdemir
Account Supervisor: Ayse Senunver
Advertiser’s Supervisor: Ozge Kocaoglu
Published: April 2010

WWTT: Creepers \ Ford

This is just so creepy and unpleasant and has no selling power. It looks  like a broken twisted leg. I can almost feel it and it hurts.  FAIL

Ford \ Dual Clutch Gearbox PowerShift

“Your Ford now with the new Dual Clutch Gearbox PowerShift
Feel the difference”

Advertising Agency: Bassat Ogilvy Madrid, Spain
Creative Director: Pedro Úrbez
Art Director: Javier Senovilla
Copywriter: Juan Pedro Moreno
Photographer: Bank of images
Published: April 2010