Tag Archives: Environmental

Save as WWF, Save a Tree

This is an interesting campaign. A PDF that cannot be printed, a WWF!

The official site >

It is a green idea, and a gateway idea. By gateway I mean that it immediately brings to mind many options. One is the idea of having by default computers that cannot communicate with printers but one can pay for a plugin that makes the connection.

Not sure how far the WWF PDF will spread and how successful it will be. People can take just simple steps like taking a screenshot of the file and then print it. Successful or not, I think the next idea built on this one will go far.

 

PUMA’s Sustainable New Packaging

PUMA launched the next pivotal phase of its ambitious long-term sustainability program on April 13th at the Design Museum in London. By introducing its cutting-edge sustainable packaging and distribution system by renowned industrial designer Yves Béhar, PUMA set new standards within the retail industry.

Blue Paper Recycling \ Bush

bushrecycle

“Helping paper come back more useful”

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Chee Guan Yue/Dan Fang
Art Director: Dan Fang, Shi Yuan He, Chee Guan Yue
Copywriter: Dong Hai Liu, Jeffery Kwek, Chee Guan Yue
Photographer: Edward Loh
Digital Image Retouching: Edward Loh


Fresh Air

Less Original

resma

“You will never replace the air you take away from nature.”

Advertising Agency: Nexus BBDO, La Paz, Bolivia
Creative Director: Yuri Jimenez
Art Director: Rodrigo Zenteno
Account Executive: Ruben Sanjines
Published: September 2008


Less Original

mercedes

“Fresh Air Included.”

Mercedes G-Class 2008
Agency : Jung Von Matt (Switzerland)

Original

nissan

“Think Bigger.”

Nissan Pick-Up 2005
Agency : TBWA/G1 (France)

Ads of the World

Joelapompe

WWF \ It’s Your Turn

 

WWF1WWF2

Advertising Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz, Tay Guan Hin
Creative Director: Ali Shabaz
Copywriter: Pradeep D’souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng

Ads of the World

Advertising Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz, Tay Guan Hin
Creative Director: Ali Shabaz
Copywriter: Pradeep D’souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng