Tag Archives: Fashion

Exactly / Well Stockings

This is not the most beautiful ad & the Well logo might make you think you are back in 1986 but…this is a great ad.

Why? I am exactly their target audience & I want their stockings. It is already a given that all stocking brands have many patterns & colors but what is not a given is that they are durable. Actually it is a given that they are not. All I want at this point from the brand is to tell me what I want to hear – These stockings are durable. To the point with both the art & copy.

Advertising Agency: Herezie, France
Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: Sebastien Boutebel
Photographer: Bruno Dayan
Other: Marion Liebschutz

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FPA / Remember This?

A Forced conncetion

B Woman cannot wear condoms as far as I know

C Every ad in this campaign uses styles that are back in fashion

Fail

Advertising Agency: tea, London, UK
Creative Directors: Chris Bishop, Stuart Fermor
Art Director: Chris Bishop
Copywriter: Stuart Fermor
Published: September 2010

Putting Their Money Where Their Pants Are / Levi’s

“The ads are being filmed and photographed in Braddock, Pa., which attracted national attention in the last year for attempts by the mayor, John Fetterman, to address the dire straits of the town after decades of economic decline.

Levi Strauss executives plan to put their money where their pants are, donating more than a million dollars over a two-year period to assist Braddock in renovating a community center and further developing an urban farming program.”

Agency: Wieden & Kennedy, Portland, Oregon

Via NYTimes

Closing the Gap

The Gap is catching up

The new Gap app includes browsing the collection, watching celebs and designers videos and even purchasing items directly.

Anne French Vs. Magielle

Original?

Less Original

Anne French

“Really sexy skin”

Advertising Agency: Grey, Mumbai, India
Art Director / Copywriter: Tulika Seth
Photographer: Rohit Gandhi
Published: September 2009

Magielle

“Naughty lingerie”

Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Art Director: Ionut Rusu
Copywriter: Cristian Scurtu
Photographer: Dan Vezentan
Published: December 2009


Comme des Garcons Favorites

New Zealand’s America’s Next Top Model Ads

ANTM1ANTM2ANTM3

I wish this would fly in the U.S

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Art Directors: Sarah Longworth, Mick Stalker
Copywriters: Mick Stalker, Sarah Longworth
Photographer: Mat Baker
Retoucher: Carl Baker
Producer: Nigel Sutton

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