Tag Archives: TBWA

Young Director Award / Born to Create Drama

The Young Director Award’s ads are just great. This is another fun one. (Older ads >) This photo is beautiful, the point is clear and funny, you feel like you are in on the joke.

Advertising Agency: TBWA\PHS Helsinki, Finland
Copywriters: Markku Haapalehto, Mira Olsson
Art Director: Minna Lavola
Photographer: Jere Hietala / Fake

IKEA \ No Space vs. No Taste

Great translation to the copy, it is a quick read, but the art is so bad.

IKEA is usually a bit more stylish than this.

IKEA

“Need space?
Hemnes 4 compartment shoe cabinet (107×101 cm) white
248TL”

Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gürpinar
Creative Director: Volkan Karakasoglu
Art Directors: Can Pehlivanli, Orkun Önal
Copywriter: Volkan Yanik
Account Director: Burcu Özdemir
Account Supervisor: Ayse Senunver
Advertiser’s Supervisor: Ozge Kocaoglu
Published: April 2010

What Were They Thinking \ McDonald’s McCafé

mccafe

Is it just me or is this unappetizing? Transforming a meat burger to a macaroon might have seemed like a good idea. Macaroon, McDonalds, having a pastry with your coffee. I get it. What does it leave the customer with? the thought of eating a meat cookie and not even having coffee with it to wash the taste.

Advertising Agency: TBWA, Paris, France
Photographer: Roberto Badin
Art Director: Sophie Guyon
Art Buyer: Karine Gallufo
Retouching: Asile

Instru Optiikka Oy \ Buy eye-glasses before it is too late

glasses1glasses2

This only works for me visually, the concept seems off. The artwork shows progression not regression. And why would one avoid progression by wearing glasses as they are suggesting. Also it was unnecessary to imply sharpness again with the logo at the bottom right corner. I do enjoy the pieces of artwork they chose to show the transformation and I also enjoy the way they are presented. (especially the simplicity and the frames).

Advertising Agency: TBWA\PHS Helsinki Oy, Finland
Creative Director: Mikko Torvinen
Art Directors: Mikko Torvinen, Ossi Honkanen
Illustrator: Tommi Vallisto
Copywriters: Erkko Mannila, Tommy Mäkinen, Antti Toivonen
Account Supervisors: Kirsi Pärni, Art Buyer, Eija Anteroinen

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